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26th May 2016

The Google Adwords changes that were announced on 24th May, 2016 at Google Performance Summit

24th May, 2016 was the day of Google Performance Summit and if you are not aware about the Google Performance Summit, then let’s give a brief introduction about what it is? It is Google’s annual event for key AdWords, where new product plans, features, research and more are shared. As we expected that we might see bit changes in the Google Adword in the near future, rightly was the case so. The changes which we’ll have in the near future are as below:

Google to break desktop & tablet bid and will enable a mobile base bid
As over half of the trillion searches on Google were through mobile devices so Google will soon enable device-level bidding in AdWords. Those advertisers who don’t want to be limited upto desktop level bidding will now be able to set separate bid adjustments for each device type which can be a tablet, desktop, mobile, etc. Advertisers will set a base bid and then they will be adjusting their bid in all the devices in the range -100 percent to +900 percent.

There will be the expanded text Ads for tablet, mobile and desktop
As we all know that earlier this year, Google removed right-hand side ads on desktop to improve the search experience and as per yesterday summit, soon we will see the expanded text Ads for tablet, mobile and desktop. Below are the few changes that we will see in the text size:

screenshot-adwords blogspot in 2016-05-25 18-01-40

Google to bring promoted pins in Google Maps
The company will be introducing the “promoted pins” or “promoted locations” on Google Maps and will be calling it more “branded and customized experience” for marketers to Google Maps. Users will see branded pins along their route or nearby. As per summit, they are testing and experimenting with formats, so we’ll be likely to see an evolution of this over time. Businesses will be able to include a range of content types, as appropriate to their category.

17th May 2016

Countdown starts now! Live demo of new Google Adwords redesign will be on May 24

google-adword

Recently, you all may have noticed that there has been some continuous changes in the Google Adwords interface. In a latest annual Performance Summit, Google has confirmed that they are going to change the interface of the Google Adwords and before the final launch there will be a live demo of Google Adword redesign, which will be on 24th May.

It is being built with Material design, the design language which Google uses for its consumer-facing apps like Gmail and many more. In the last week of March, Google starts teasing the redesign. As always, this time also the goal may be to provide the best interface and so user experience. This effort is being led by Paul Feng, AdWords product management director at Google.

The live streaming will be in San Francisco on 24th May at 9AM PT/noon ET and will be live-streamed to watch. If you are interested then be one of the first to learn about the newest innovations in performance marketing and register by visiting https://services.google.com/fb/forms/gps-livestream/?utm_medium=social&utm_source=googleplus&utm_campaign=adwords-linkedin-post

26th Apr 2016

Fetch as Google – Is your mobile app appearing on Google Search?

Do you know that just like a website, you can configure your mobile app to be crawled and indexed by Google? Yes, you can! A properly configured app appear as deep links in Google search results and let the user to land exactly on the right content within your app. Here is the brief information through which you can improve your app’s performance in search result.

Step 1: Adding and Verifying your App

You can add your app as a new property to Search Console using the syntax android-app://{package-name}/
And then you have to verify your app.

Step 2: Using Fetch as Google for app

Once you have enabled HTTP URL support in your app, use Fetch as Google tool as a real time tester that whether Google can index your app or not without having to wait for Google’s normal crawl cycle.

– Fetch as Google reports only a subset of the errors from the Crawl Status report, so use it for a quick crawlability test for an app page rather than a comprehensive quality check. Enter a URL to your app in the fetch URI textbox. Compose a URI using values from the app manifest, in the format {scheme}/{host}/{host_path}.
– Choose a version of the app to fetch from. You can fetch the page from either the current version on Google Play (default) or from an APK that you upload.
– Choose a device language setting that Googlebot uses when fetching the page.
– A fetch takes time; your request will be added to the request history table when you click Fetch. The request row will indicate the progress and success or failure of the request in the Status column. When the fetch status is complete (anything other than “Pending”), click the fetch row to get details about the request.
– The Status column of the fetch history indicates two things: whether the fetch request has completed, and whether any errors were encountered in the fetch.

Tyes of fetch reports:

Complete: The request completed with no errors.
Partial: The request completed, but there were a few non-critical errors, such as blocked resources on the page. See the error explanations.
Internal error: An error occurred with Google’s fetching engine. Possible reasons include that your APK has an android:minSdkVersion value more than 17, or that your app is unable to run on x86 hardware.
URI not supported: The specified URI did not work because it was improperly specified or not present in the app manifest. Examine the URI that you submitted against your app’s manifest to find out what went wrong, and upload a new APK. Note that it can take up to a day for your updates to take effect.
APK not found: The APK does not exist in the Google Play store, or it has been submitted or updated too recently for it to be found or refreshed. It can take up to a day for new uploads or updates to take effect.

29th Mar 2016

Flow Visualization – Analyze your goals with Google analytic feature

We all know that a map displays the possible and known routes to the user, but Flow Visualization is something different and can be considered as a graph which traces a route or a path just like a trail through a forest by following steps of the user, including detours or backtracking that happened along the way. With this feature site owner can see how users enter into your website and then browse and exit your content. Overall, we can say that flow visualization measure conversion rate over time and then report how your goal performs overall.

If you are reading this, you must be thinking of about what is Goal basically? So it is a way to measure how well your website or app has performed for you. It represents a complete activity that contributes to the success of your business. To be more clear a goal for the eCommerce website owner can be considered as no. of purchases that user made and no. of contact form submitted through a contact form on lead generation website.

Analytics provide a number of specialized flow reports which are as below.
(1) Behavior Flow– It can display Page, Content Groupings and events.
(2) Goal Flow– It shows the path your traffic has traveled.
(3) Users Flow– It compares volume of traffic from different sources.
(4) Events Flow– It lets you visualize the order in which users trigger Events.
(5) Funnel Visualization– It gives you an overview of the selected Goal conversion funnel.
(6) Google Play Referral Flow– It helps you gauge interest in your app by showing you the volume of traffic.

The uses of these reports
(a) Relative volume of traffic to your site by the dimension you choose.
(b) Relative volume of users at each step in the path.
(c) Specific metrics for connections, nodes, and node exits when you hover over them.

There are some limitations associated with the flow reports as well. First is that they can’t display data for more than 100,000 sessions and secondly, they can support only session-based segments. User-based segments are disabled for flow reports.

Now let’s discuss something about components of these flow reports.
Except the funnel visualization reports all other flow reports use the same standard components.
(i) Nodes: A point through which traffic flows are known as Nodes and include single page, directory, event or dimension. Nodes are further divided into following categories:
-> Dimension nodes – These are white and determines the basic entry point into a flow.
-> Page and Goal nodes – These are green (show wearables and order complete)
-> Event nodes – These are blue (show category, action, label)
(ii) Connections: Connections are shown as gray bands and represent the path a segment of traffic takes from one node to another.
(iii) Loop-backs: These appear as a connection with an arrow pointing towards the previous node.
(iv) Drop-offs: It indicates where users left the flow.

11th Mar 2016

That’s how you can increase maximum media upload size in wordPress

On the media uploader page in WordPress one would get the maximum file upload limit depending on the web hosting company and package they choose. It can be as low as 2MB, which is quite good enough to upload the images but when it comes to share the videos it becomes difficult because even low quality videos has size bigger than 2MB. Let’s discuss how one can increase the maximum media upload size in WordPress with some useful methods.

(A). Creating or Editing PHP.INI File
If you are using a shared hosting and don’t have php.ini file in your directory, you can simply create a file called php.ini and upload it in the root folder or if you already have php.ini file in your directory then you can enter the code below to increase the maximum file upload limit. The limitation of this method is that sometimes it doesn’t work so try using 10M in the code.
1 upload_max_filesize = 64M
2 post_max_size = 64M
3 max_execution_time = 300

htaccess-method

(B). htaccess method
This is the similar process as the above one where you have to edit the existing .htaccess file in the root folder and add the following code. In some cases if you are using shared hosting package, then this may not work. In that case you have to contact your web hosting provider to increase the maximum media file upload limit.
1 php_value upload_max_filesize 64M
2 php_value post_max_size 64M
3 php_value max_execution_time 300
4 php_value max_input_time 300

(C). Function File
In this case you have to add the following code simply in the theme function file to increase the file upload limit.
1 @ini_set( ‘upload_max_size’ , ’64M’ );
2 @ini_set( ‘post_max_size’, ’64M’);
3 @ini_set( ‘max_execution_time’, ‘300’ );

17th Feb 2016

Creating and sharing custom maps has become more easy as Google makes improvement in MyMaps App

On February 11, 2016 Google has rebuilt and relaunched its MyMaps app who keeps the track of your favourite place that matters to you. It is a trip-planning, social-mapping tool and also interesting as a way to save local locations for repeated use. For those who are not aware of the fact that what this app can do for you, we would like to give brief introduction.

  1. You can make any map your own as per your convenience.
  2. Share your map with your friends or with anyone you want to.
  3. You can take your map with you where you need them.
  4. You can draw lines, shapes and placemarks on the map.
  5. You can organise your map with layers to hide or show different kinds of content.
  6. Style your content with different colors, placemark icons, and line widths.

Since it has been updated, here are the things which are new to the app.

Continue reading Creating and sharing custom maps has become more easy as Google makes improvement in MyMaps App

4th Feb 2016

How To Know and What To Do When Your Site’s Been Infected with Malware?

What is Malware?

When hacker change the content of the site, add additional pages to the website with the intention of getting personal or credit card information with some malicious code like script or iframes is known as malware. These malicious software includes virus, worms, spyware and Trojan horses.

How to know if your site has malware attack?
You may know about the malicious attack by checking the Search Console home page. You may get the notice from webmasters of affected sites at email addresses like:

  • support@
  • abuse@
  • postmaster@
  • info@
  • webmaster@
  • admin@

Google uses its own criteria, procedures, and tools to identify sites that host or distribute malware.
Continue reading How To Know and What To Do When Your Site’s Been Infected with Malware?

28th Jan 2016

Unclaimed Google map listings are ranking over your business, here could be the reason

We are continuously serving our clients throughout the Globe and locally with full dedication and latest technologies whether it is about website designing or search engine optimization (seo). We always try to remain updated with the latest trends and in the past, many of our clients had asked us for the reason that why some unclaimed Google maps listings are ranking over their business? We all know that Google pay highest attention to user and then to everything remaining. The factors like relevancy, distance and influential are combined to find the best match for the searchers. Here are the more details on all these factors.

Relevancy: As the word sounds – how well your map listing matches the results that someone is searching for? So, you should have complete information about your business on Google maps listing. By doing so, Google can understand your business and will match you to the relevant search results.

Continue reading Unclaimed Google map listings are ranking over your business, here could be the reason

22nd Jan 2016

How To Make Your App Content Searchable by Google

In the Modern World where the craze amongst the people for mobile apps has become more pervasive, users are getting the important information from not only the websites but from the apps as well. If you consider the example of India or the rest of the World you will find that students have many educational apps and similarly for home accessories. We do have eCommerce apps like Amazon, Flipkart, Paytm and many more.

So it will be more effective when Google crawls your app content and present someone to your Android app when content correspond to a page that you own. Users on mobile devices can then click on a link to open your app from their search results. It will allow them to directly view your app’s content and can download it. To do so the app owner need to provide Google with information about the relationship between your website and app.
Continue reading How To Make Your App Content Searchable by Google