How Remarketing Works?

Remarketing is the process through which you can reach the people who visited your website or have used your application. For e.g. Suppose a person has visited your website and currently browsing a website which is a part of the Google Display Network so through the remarketing process they can see your ads as they search for terms related to your products or services on Google. Every website owner can setup remarketing through remarketing tag, list and build remarketing campaigns that use your lists.

Add remarketing tag
You can add remarketing tag to your website or app which is the small snippet of code that you get from AdWords. You should keep in mind that a remarketing list needs a minimum number of visitors in order for your ads to show.

Process of adding the remarketing tag
Sign in to AdWords

  • Click shared library
  • Under audience
  • click view
  • Under website visitors click “setup remarketing”
  • Click tag details
  • Click setup
  • View Adword tag for websites
  • Select and copy the code
  • Place the code on the bottom of the web pages before closing Body tag
  • Save and publish your page.

Create remarketing lists
After adding remarketing tag, you have to create the remarketing list for your website or app. There are some rules through which you can define lists for different sections of your website. For example, if you want to define a list for a webpage where you sell mobiles then you can use the rule
“URL contains mobile”
In this way you can create as many lists as you want without adding more tags to your app or website.

Process of creating remarketing lists
Sign in to AdWords

  • Click shared library and then to audiences
  • Under “website visitors” click “set up remarketing”
  • Enter descriptive remarketing list name
  • Choose a template
  • Click +rule to add rules
  • Click done
  • Enter a membership duration, which is how long you want a visitor to stay on your list
  • At last click save.

Build remarketing campaigns
While people search on Google or Browse Display Network websites you can build a campaign with a specific message to show only to people on your “Popular category list”.

Here at IRIS Web Technologies we recognize the needs of our clients and have aim where anyone across the globe can find a web space for themselves or their businesses. Call us and share your views, experience and knowledge. We are “Always hungry”.