Are you ready? 5 things you must do after your website go live

March 23rd, 2018 | SEO, Web Design and Development


Well, congratulations! You have launched your website successfully and are expecting the immediate success in the digital world. It can give your business a boost, but only if properly planned and has all the required SEO foundations. Being one of the leading website design and development companies in Chandigarh, India, we have worked in publishing of several websites and have learned crucial elements to make a website big success. Website optimization, the quality content are some of the primary factors dictating the success of modern online businesses. Here are the 5 things you must do after your website go live:

1. Website Speed makes the difference

When we talk about the website speed, it has been an official ranking factor for a while now. Website speed is basically a length of time at which web pages or files are downloaded from website hosting servers and displayed onto the requesting web browser. There are several speed test tools available across the internet, you can optimize your website speed for. When we talk about the major speed test tools, these are “GTMETRIX” and “Google Page Speed Insights”.

You can check your website speed at:

Here at IRIS Web Technologies, we have optimized the page speed of several websites. You can check and place an order to optimize your website too from our Fiverr gig at

Page speed is really important for the user prespective as it have been noticed that one in four visitors would abandon the website if it takes more than four seconds to load. So, we would advise the people to optimize the website speed if they have not done it yet.

2. W3C Validation

There are some rules to define how we write HTML, CSS and javascript. W3C check the HTML and XHTML documents for well-formatted markup. A well-coded website to the highest standards last long, whereas errors in the code can affect your website’s performance and make a big impact on SEO as well. You can validate your website by visiting

If it has some errors and warnings, please order a package from our gig

3. Google webmaster / Google Analytics Setup

These are the free tools that come straight from the Google itself and offer lots of vital SEO insights. Google webmaster also known as Search Console is a method to verify that you own a website and want to gather a data on this. The Google webmaster tool allows the performance monitoring of a website from the technical side, like:

  • Google crawl rate
  • Indexed pages
  • Technical issues on the website
  • What search queries are generating traffic and what is the average position?
  • Incoming / outgoing links

Google Analytics is a tool that monitors the website from a marketing and traffic perspective. It has complete stats about a website’s traffic, technologies used, site speed, traffic sources, conversions and sales. So, it is essential that you setup Google Webmaster and Google Analytics for your website.

4. Basic ON page SEO

As soon as your website goes live, make sure your website has all the basic SEO covered. It should have the following things done:

  • Proper & unique meta tags
  • Broken Links
  • Alt tags Optimization
  • Image Optimization
  • Sitemap creation
  • Robots.txt file
  • Google Structure data
  • Logo schema
  • Breadcrumb
  • Dublin core
  • heading tags optimization

5. Proper 301 redirection

To a search engine, “” and “” are not the same thing. They consider these URLs totally different and hence can result in the content duplication. That is why the 301 redirections are essential. These redirections ensure that your search engine ranking are maintained so you do not lose traffic after the transition to another URL.

Furthermore, 301 redirects are also necessary if you move your website to a new domain or platform.

So, nothing pleases you more if you have launched your website recently. But make sure your website has everything covered in this article. If there is anything you want us to help you with, just give us a call. We will rush to help you immediately.