We are continuously serving our clients throughout the Globe and locally with full dedication and latest technologies whether it is about website designing or search engine optimization (seo). We always try to remain updated with the latest trends and in the past, many of our clients had asked us for the reason that why some unclaimed Google maps listings are ranking over their business? We all know that Google pay highest attention to user and then to everything remaining. The factors like relevancy, distance and influential are combined to find the best match for the searchers. Here are the more details on all these factors.
Relevancy: As the word sounds – how well your map listing matches the results that someone is searching for? So, you should have complete information about your business on Google maps listing. By doing so, Google can understand your business and will match you to the relevant search results.
Influential: This factor depends on how your business information is influential to Google from the web like local Citations, SBM, blogs, articles, info-graphics and several other links. There are some exceptions like some places are more prominent in offline world so Google try to reflect them online as well. For these exceptions you may have examples about famous things around the world like museum, hotels, playgrounds, tourist places and well known brands.
Distance: This factor depends on how far is each potential search result from the location term used in a search? For example, if your search "taxi service Chandigarh" then Google will calculate the distance between you and Chandigarh taxi providers, then it will show the most appropriate taxi providers. If you don’t specify a location i.e. Chandigarh in your search, The Google will calculate distance based on what it knows about your location.
As we all know that Google business is a free service, so there is no way to get better ranking by paying or requesting. Google follow some certain algorithms to find the fair ranking for businesses which are confidential to everyone. So, if you want to rank higher on Google search results, our SEO experts based in Chandigarh can help the Indian and Global businesses to rank higher in the search results of search engines like Google, Bing, Yahoo and many more.
Get in touch with IRIS Web Technologies and see how our web designers and seo experts put the ART to make it smART.